AIB has indeed pushed the envelop (crossed boundaries )
& I mean in all interpretations by way of wordplay pun. They have pushed
the envelope the same way we remember the scene from Bollywood movies where a
babu is bribed under the table in an envelope filled with a wad of cash.
I have no qualms in accepting I enjoyed the roast. Why
shouldn’t I admit it? Many of the jokes were the ones we used to make in our
hostel corridors about Karan Johar for example. And its been a win-win
situation for all involved. I wouldn’t delve into the “alleged” hypocrisy of
certain celebs. Karan Johar has for far too long been associated with “class”
films not “mass” ones. He probably wants a piece of the pie that Salman Khan
& Akshay Kumar have. And what better time than a time when Kapil Sharma is
a household favourite. Even if a 5 year old goes around showing the babiji ka
thullu to everyone he picked on his show.
Earlier “family audiences” didn’t watch movies that had an
expletive/abuse word like harami e.g. Today such qualms don’t exist as evident
from recent Salman Khan, SRK movies. “Elitists” might reject it as “crass” but
you know what- it sells! Karan Johar & YRF would get to push the envelop to
move into the mass market as just NRI collections aren’t big enough anymore.
After all how many times can you remake DDLJ in an year? I think I’ve seen it
atleast 5 times each year ending with Humpty Sharma! Yaar ek hi script ko kitni
baar beche?! Ab to audience bhi pak chuki hai :P
The bad boy image might make Ranveer Singh into Ranbir
Kapoor & Arjun Kapoor wouldn’t have to play Chetan Bhagat again. Win-win
situation for all. Classic American. J
Also AIB became a national discussion. I found people
discussing AIB in eateries who hadn’t heard of it before. AIB found its mass
audience outside the internet thanks to the mainstream media discussing them.
Everyone asked 1 question- ye AIB kya hai? Kaun hai?
I won’t get into the debate of morality for fear of being
labelled a sangha, tough I am! Par is desh me 3 cheez bikti hai- entertainment,
entertainment aur entertainment. Aur AIB entertainment hai.
P.S: Bahut gareeb aadmi hun. Please don’t file an FIR on me
Aveek Sen
@aveeksen
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